There are four Pillars of Web 2.0. The first Pillar is utilizing the web as a platform. A simple definition of this is making use of the capabilities of the Internet and putting everyone on the same platform to perform operations the same. The second is harnessing collective intelligence. The definition for that is improving web content as a whole by contributing thoughts and ideas together. Pillar number three is leveraging the data which is storing data records on powerful databases for outside uses such as making decisions. Finally the fourth Pillar is implementing web capabilities which is implementing online services (web services, widgets, mash-ups).
Ferrum Cinema can use each of these Pillars of Web 2.0 to its advantage. Ferrum Cinema can implement peer-to-peer software on its Web site to improve the download performance. This would reduce the load on the Ferrum Cinema server which would make the site faster than before. Implementing this would utilize the web as a platform. To harness collective intelligence, Ferrum Cinema put aside space on its Web site for visitors to type a blog for suggestions and comments about the Web site and cinema. The blogs will help the staff know what they need to improve on. The cinema could add a space for a Google or Yahoo search bar to leverage data. A search bar could help the visitors to the site find out where a particular movie is showing if Ferrum Cinema is not showing it at that time. On the Web site that Ferrum Cinema offers, we could implement innovative web capabilities by allowing our customers to access the site from a mobile device. The content would be minute compared to the actual Web site, but all of the essential information, like which movies are showing and at what times, would still be displayed for the customer.
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