We used http://www.cinemark.com for the company Cinemark Century Theaters as one of our competitors. Cinemark's website has 24/7/365 access to it and is a 1-way communication network. From this collected information Cinemark's website is in the E-Information stage of B2C Commerce. Since a person can purchase a ticket online or physically at a theater, Cinemark is using a Click & Mortar strategy.
Rules: rating 1- 5
1) Unique - 5
2) Easy to use and fast - 4
3) Pleasing - 4
4) Motivating - 3.5
5) Advertising - 3.5
6) Learn from your website - 5
We ranked the rules the way we did because we felt that was the way they seemed fit. The site was unique in the way that it has companies all over the world and some of their companies offer $1 theaters such as the one in Lynchburg, VA. This website was very easy to use and had a quick refresh rate. Creators of this site had easy navigation and the wording was in everyday plain language. So therefore it hit two birds with one stone; it was easy to use and pleasing. The color scheme along with appropriate pictures of new and upcoming movies made the site a pleasing one to look at. Motivation seemed to be all around the site. The cinema offers different discounts, a way to stay socially connected to them, shows upcoming movies, and even a way to purchase a ticket in advance to avoid a long line. Their motivation techniques are good. Cinemark was one of the top choices that popped up on different search engines. Advertising did not seem very big on their to do list but there were some advertisements out on the web for Cinemark Theaters. This theater can easily learn from their website. The information is easy to ready and they can see what they need to do to make their site even better than it is. They can tell they have a lot of viewers visit their site, how fast the refresh rate is (one of the top refresh rates), and how their competition is doing. All together we gave this site a 25 out of 30.
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