Faith: "We believe that this information system will serve every customer. The system will help us better serve our customers, resulting in us beating the competition through customer satisfaction and beyond. You just have to take it on faith."
Fear: "Our competitors are installing and implementing this information system. If we do not do the same we will go under and eventually go out of business. So, either we implement the system and stay on the top or we stay how we are, system-free, and fall to our competitors on our knees."
Fact: "As our analysis shows, implementing the functional area information system will improve the work quality of our employees by over 45%. They facts show that with this system the training and work production is of a higher value quality. Errors will be significantly reduced as the stats have shown. They have dropped from 60% down to 12%. So in the long run, the system will pay for itself within the next year."
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